Privacy policy
What happens to the information you give us?
We never share your information for marketing purposes with another company, or let other companies use our database of customer information.
We will only communicate with you to market our services by e-mail if we have your permission to do so (see below). However, we will of course communicate with you about your rental (to confirm the booking, check your rental was to your satisfaction, etc).
If you do provide us with your consent to receiving marketing material via e-mail, this will be seen as consent to receiving such material from any part of the PremierFirst group (including but not limited to National Car Rental, Alamo Rent A Car and Guy Salmon). For this purpose, we will collect and store the data you provide in one or more of our databases. This will be protected as set out below.
How do we protect your personal information?
We have strict procedures for storing and disclosing your personal information to prevent unauthorised access.
These security procedures may occasionally mean that we request proof of identity before we disclose information to you.
Your information is also protected by SSL encryption which means data is turned into a unique code whenever it's sent over the internet.
What information do we collect?
When you rent a car, we ask you to register with us. To process and fulfil your rental we need to know your name, address, date of birth, driving licence details and your credit or debit card number.
We ask for your e-mail address to confirm your rental and advise you of your reservation number. We ask for your phone number so we can contact you if there is a problem with your rental.
We collect and store your registered details in accordance with this privacy policy so that the next time you rent either through this website or by phone, you can access your details (if online), or we can access them (if a phone booking). Key information sections within the booking form will then be automatically pre-filled, greatly speeding up the process.
Your consent
By using this site and giving us your personal information, you are agreeing to the collection, storage and processing of your personal information by National Car Rental, as set out above.
Data protection notice Cookies
National Car Rental is a trading name of PremierFirst Vehicle Rental UK Limited, a company which is registered under the Data Protection Act as a data controller to process personal data. The purpose of processing personal data is to fulfil your rental.
This privacy policy only applies to the National Car Rental www.nationalcar.co.uk website. Within www.nationalcar.co.uk, other sites linked to/from are not covered by this policy.
PremierFirst Vehicle Rental UK Limited
Company No.: 1089053
James House
55 Welford Road
Leicester
LE2 7AR
National Car Rental uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.
